How to tune in to your inner creative genius and produce powerful content
Are you more of a numbers person than a creative type? Do you find it hard to get into a creative space, with all the distractions in your life? Perhaps you’re a left-brain, practical type who likes to...
View ArticleAre you spraying and praying or do you have a content marketing plan?
I was tidying up some garden beds in my backyard when I had this brilliant idea. Why not take all the seeds that had been collecting dust in a drawer, and scatter them over the dirt to see what came...
View ArticleWhy this blog post went viral
At the Content Marketing World Conference I attended in Sydney last month, Social Media expert Mark Schaefer said that if you want your content to move (ie. be seen, heard and shared widely), then you...
View ArticleContent fills a hole but stories are balm for the soul
Everybody and their cat has been talking about content and how it’s king or queen or something in between, but I’ve noticed that these very words can send chills up a small business owner’s spine. What...
View ArticleThe self-publishing rabbit hole: lessons learned in book-writing Wonderland
62,498 words. The number stared at me and I just couldn’t take it in. Two years of my life have gone by in a blink. What started out as a revision of an ebook I’d written four years ago, has resulted...
View ArticleWhy it’s about making your business sticky
I’m in quite a few business networking groups on Facebook, LinkedIn and G+, and the one thing that seems common to them all is that most people are searching for something that will magically transform...
View Article5 Canva Hacks to Help You Create Stunning Visual Media for Your Small Business
I'll never forget the wonder I felt when I first played with a Mac. My brother owned one of the first desktop publishing companies in Australia and he had invited me to do work experience at his...
View ArticleIs your branding helping or hindering consumer perceptions?
Have you been super keen to buy something but been put off at the last minute by something that just seems a little out of kilter? It could be the packaging, the customer service, an outdated website...
View Article20 Ideas for Turning Your Audience into Participants
Recently I attended the Melbourne production of Strictly Ballroom. Yep, that’s right! The famous film by Baz Luhrmann has now been turned into a musical. Always a fan of the theatre, it struck me how...
View Article[INFOGRAPHIC] Part 2 of 20 ideas for turning your audience into participants
There simply wasn't room enough on one infographic for all 20 tips, so here's part 2! Share your ideas with me using the hashtag #brilliantcontent! The post [INFOGRAPHIC] Part 2 of 20 ideas for turning...
View ArticlePODCAST: Why content marketing is like backing up a trailer [Episode 1]
Content marketing and the whole inbound philosophy centres around altruism. It is more about giving than it is about receiving. However, many marketers are still stuck in outdated marketing models....
View ArticlePODCAST: How to create enticing subscriber offers that are highly relevant to...
One of the things that online marketers espouse is creating a free subscriber offer on your website. The reason for this is to give your readers a reason to subscribe to your list. If all you do is...
View ArticlePODCAST: Roadtest–How the Zippy Courses Plugin Can Help You Create Online...
One of the things I’d like to do with this podcast is roadtest helpful tools that can help you with your online marketing and business productivity. There are so many tools out there. How do you know...
View ArticlePODCAST: How to write a product launch blog post [Episode 5]
One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy and when you’re marketing...
View ArticlePODCAST: How to enhance your small business brand with Spotify [Episode 6]
One of my all time favourite quotes is this one by Maya Angelou: 'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them...
View ArticlePODCAST: The most effective content marketing method. It might surprise you!...
When you think about content marketing, what is top of mind? It might be blogging, or videos, infographics or social media, but interestingly none of these perform as well as the method I’m going to...
View ArticlePODCAST: How to run effective, high-conversion Facebook Ads for virtually...
If I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire. What businesses typically do with Facebook Ads In most...
View ArticlePODCAST: The benefits of using Podtrac to track your Podcast’s performance...
Getting your podcast set up right is vitally important. You don’t necessarily have to have the latest microphone or the fanciest mixing desk but if you can do just one thing from the outset, make sure...
View ArticlePODCAST: How Content Marketing is Done in China [Episode 10]
Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist....
View ArticleHow to get the word out about your business
You’ve launched your business, set up shop on Facebook, have a shiny new website.. now what? Excited about what you bring to the world, you wait for people to find you, but soon realise that being...
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